[Apr 13, 2026] MCE-Con-201 Test Prep Training Practice Exam Questions Practice Tests
Exam Questions Answers Braindumps MCE-Con-201 Exam Dumps PDF Questions
NEW QUESTION # 73
While creating Layout Templates it is possible to Import Layout from certain URL
- A. False
- B. True
Answer: B
NEW QUESTION # 74
Which standard connectors can be activated in Marketing Cloud Account Engagement
- A. GoToWebinar
- B. Olark
- C. Youtube
- D. Survey Monkey
Answer: A,B
NEW QUESTION # 75
What type of fields are not supported by the Marketing Cloud Account Engagement sync
- A. Lookup Relationship
- B. Date/Time
- C. External Lookup Relationship
- D. Date/Time
- E. Text Area (Rich)
- F. Formula
- G. Geolocation
- H. Time
Answer: A,C,E,F,G
NEW QUESTION # 76
There is Custom Field Type in Marketing Cloud Account Engagement called Date
- A. False
- B. True
Answer: B
NEW QUESTION # 77
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
- A. Send highly targeted content first, followed by less targeted content
- B. Send five emails exactly seven days apart, without any following steps
- C. Send the least targeted content first, followed by more targeted content
- D. Send emails using dynamic content based on prospect account fields
Answer: D
NEW QUESTION # 78
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?
- A. The administrator has not selected a sender for the Email Template.
- B. The administrator does not have folder permissions to the Engagement Program.
- C. The administrator has not published the Email Template from a draft.
- D. The administrator does not have folder permissions to the email template folder.
Answer: C
NEW QUESTION # 79
What is critical in achieving good email deliverabillty?
- A. Sending email through dedicated IP
- B. Having a text only version of email content
- C. Using personalization in email content
- D. Setting up email authentication
Answer: D
NEW QUESTION # 80
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce
- A. 1 hour
- B. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
- C. 4 hours
- D. 10 minutes
Answer: C
NEW QUESTION # 81
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the domain SPF record
- B. A green check mark next to the FBS registration ID
- C. A green check mark next to the domain key policy
- D. A green check mark next to the Salesforce Connected user
Answer: A,C
NEW QUESTION # 82
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- B. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- D. They will NOT continue to progress through the wait step and
Answer: A
NEW QUESTION # 83
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
- B. Set up scoring categories > create page actions associated with the scoring category > create a Set up scoring categories > create custom redirects associated with the scoring category > set
- C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
Answer: B
NEW QUESTION # 84
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
- B. Import and merge existing records from all systems to Salesforce
- C. Import and merge existing records from all systems to Marketing Cloud Account Engagement
- D. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
Answer: B
NEW QUESTION # 85
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?
- A. Create a segmentation rule based on the Lead Status field value
- B. Create an automation rule based on the Lead Status field value
- C. Create a dynamic list based on the Lead Status field value
- D. Create a completion action based on the Lead Status field value.
Answer: C
NEW QUESTION # 86
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion
- B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >
Answer: D
NEW QUESTION # 87
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Refine scoring and grading models to only give the Sales team the most qualified leads.
- B. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
- C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
Answer: A
NEW QUESTION # 88
Which is not a standard role in Marketing Cloud Account Engagement?
- A. Sales Manager
- B. Sales User
- C. Marketing
- D. Administrator
Answer: B
NEW QUESTION # 89
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Answer: B
NEW QUESTION # 90
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send an operational email to all prospects.
- B. Send an automated operational email to all prospects.
- C. Send a list email to all prospects who are opted in.
- D. Send Engage emails to all prospect who are opted in.
Answer: A
NEW QUESTION # 91
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
- A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
- B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
Answer: A
NEW QUESTION # 92
How many variations of Dynamic Content it is possible to create
- A. 0
- B. A/B (2)
- C. A-C (3)
- D. A-Z (25)
Answer: D
NEW QUESTION # 93
There is Custom Field Type in Marketing Cloud Account Engagement called Email
- A. True
- B. False
Answer: B
NEW QUESTION # 94
Select Assets that allow to Adjust prospects score
- A. Segmentation Rules
- B. Tables
- C. Automation Rules
- D. PI Completion Actions
- E. Engagement Programs
Answer: C,D,E
NEW QUESTION # 95
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
- A. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
- B. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
- C. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
- D. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
Answer: D
NEW QUESTION # 96
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Develop dynamic content based on lead fields.
- B. Convert all existing leads into contacts to tie to accounts.
- C. Create all contacts as campaign members in one campaign.
- D. Identify attributes of the key accounts they want to target.
Answer: D
NEW QUESTION # 97
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?
- A. Edit the completion action on the form to only add to the list if the email address is valid.
- B. Use the list to send a permission pass email and remove all hard bounces.
- C. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
- D. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
Answer: C
NEW QUESTION # 98
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