Salesforce : MCE-Admn-201 Questions & Answers
Updated: Oct 04, 2026
No. of Questions: 166 Questions & Answers with Testing Engine
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber Data Management | 18% | - Preference and profile center configuration - Data import, export, and quality management - Data extensions, relationships, and data architecture - Contact model design and implementation |
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Channel Management | 16% | - Mobile Studio setup and functionality - Email Studio configuration and features - Social Studio and Advertising Studio configuration - Journey Builder concepts and use cases |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Setup | 38% | - Business units, user accounts, and permission settings - Security policies, password management, and access control - Setup Home features and configuration - Marketing Cloud extension products and features - Integration configuration and management |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. Parameter Manager
- C. Google Analytics 360
- D. AMPscript for Marketing Cloud
Correct Answer: B 🗳️
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Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Email Marketing Manager
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Channel Manager
- D. Marketing Cloud Administrator
Correct Answer: B,D 🗳️
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To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
- A. Apply a row-based retention to each data extension as it is created, set to 12 months
- B. Set inactive date to be automatically cleared after one year, but is recoverable
- C. Configure the business unit data retention setting to 12 months
- D. Configure the Enterprise-wide default retention to one year
Correct Answer: A 🗳️
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Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. Run Completion within the File Drop Automation
- B. External Key within the Import File Activity
- C. Notation Settings within the Import File Activity
- D. Runtime Error within the File Drop Automation
Correct Answer: A 🗳️
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