Salesforce : MC-202 Questions & Answers
Updated: Aug 23, 2026
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Import and manage subscriber data - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions |
| Topic 2: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Topic 3: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Create and configure reports - Analyze campaign performance |
| Topic 4: Content Creation and Delivery | 24% | - Manage and organize campaign content - Select appropriate tools for sending - Configure send settings - Create and customize email content |
| Topic 5: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?
A) Continue monitoring the bounce rate for changes.
B) Nothing - bounce rates up to 30% are acceptable.
C) Remove the bounced addresses before the next send.
2. Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
A) Ingest API
B) Import Activity
C) Import Wizard
3. A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A) Fire Event
B) File Transfer
C) Import File
4. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
A) API Event Entry Source
B) CloudPages Entry Source
C) Contact Event Entry Source
5. A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A) Ensure fallback content has been configured for Gmail.
B) Ensure characters in the CSS tags are limited to16kB.
C) Ensure the 'Optimize for Gmail' checkbox is selected.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
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