Salesforce : EEB101 Questions & Answers

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should the marketing team use to achieve this?

A) Triggered Send
B) Send Flow
C) Send Throttling
D) Send Email Activity

2. Which feature can be included in a content box? (Choose 3)

A) Forward to a Friend
B) Social Forward
C) Facebook Like
D) Content Detective
E) Microsites

3. A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

A) The import activity is under Subscribers in the Email Application
B) An import activity can be executed manually
C) The file for an import activity can be on a desktop computer
D) An import activity can be used in an automation created in Automation Studio
E) The file for an import activity must be placed in a folder on a FTP site

4. An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

A) Include information relevant to the message in the subject line.
B) A/B test the effectiveness of different subjects.
C) Include "RE:", "FWD:", "etc." to get the reader's attention.
D) Keep the subject text between 50 and 100 characters long.

5. The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

A) Use a substitution string to populate a subscriber's name in the subject line.
B) Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
C) Change the color of the email background to match their subscribers' preferred color of choice.
D) Use a substitution string to populate a photo of the subscriber in the header of the email.

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