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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

A) Spam Check
B) Subscriber Preview
C) Content Detective
D) Validate

2. A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A) The email will be sent to the email address stored on the data extension.
B) The email will be sent to the Subscriber Key on the All Subscribers List.
C) The email will be sent to the field marked as the Primary Key.
D) The email will be sent to the email address stored on the All Subscribers List.

3. What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)

A) They can resubscribe from the Subscription Center
B) They can choose to be unsubscribed from all lists in the Subscription Center
C) They will be unsubscribed from the List used for the send
D) They will be removed from the data extension
E) They will be unsubscribed from all available lists

4. A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data? (Choose 2)

A) Query Activity
B) Send Definition
C) Data Extract Activity
D) Drag & Drop Segmentation

5. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A) Optimize the way content is stored with a naming convention.
B) Import all content up front, rather than piece by piece.
C) Plan for content to be used cross-channel, eliminating duplicates.
D) Create folders for each type of uploaded content.

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