Last Updated: Sep 28, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Analytics | 15% | - Interpret data to improve strategy - Use Meta Insights and analytics tools - Identify opportunities for growth and monetization - Track key performance indicators |
| Topic 2: Community Engagement and Moderation | 20% | - Manage violations and enforce rules consistently - Foster interaction and meaningful connections - Onboard and welcome new members - Moderate discussions and resolve conflicts |
| Topic 3: Community Strategy | 25% | - Plan for community lifecycle stages - Build operational workflows and admin roles - Scale community effectively - Design community structure and governance |
| Topic 4: Content Strategy | 20% | - Curate and moderate content quality - Use events, live video, and interactive formats - Develop engaging content aligned with community goals - Adapt content for member segments |
| Topic 5: Community Foundation | 20% | - Establish community guidelines and rules - Define community mission, goals, and success metrics - Apply Meta Community Standards and policies - Select appropriate Meta platforms (Groups, Pages, Instagram) |
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
Correct Answer: D 🗳️
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
Correct Answer: D 🗳️
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
Correct Answer: B 🗳️
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
Correct Answer: B 🗳️
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
Correct Answer: A,C 🗳️
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