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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create and track relevant keywords on social media channels
B) Activate a news alert for additional articles
C) Create a post specifically to gather feedback from the community
D) Review comments on the company's press release post

2. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Monitor sentiment across digital channels within the organization's area of focus
B) Initiate a petition against the proposed closure and ask community members to circulate it widely
C) Invite the community to submit their success stories so they can be shared with the national committee
D) Send a message to each of the community members requesting their opinions of the proposed closure

3. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
B) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
C) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
D) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks

4. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Survey members for positive community experiences to share with the CEO
B) Determine if members of the group are more likely to retain their monthly membership
C) Post a poll in the community asking members if the company should close the group
D) Document the number of members and engagement statistics for the CEO to review

5. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Ask members to share their favorite post from the group on their profiles.
B) Create a post announcing the release of the latest formula milk
C) Create a poll for feedback on the milk formula.
D) Develop content that encourages sharing photos and stories.

Solutions: