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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Email Overlay View
B) Send Performance Tab
C) Tracking Conversions Tab

2. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Tracking tab in Journey Bulkier
B) Overview tab in email Studio
C) Pending tab in Content Builder

3. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Create from template and choose triggered Send Data Extension template.
B) Include Subscriber key and Email address field as primary key.
C) Select the Use for triggered send' checkbox.

4. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) Ensure the Contact entry mode is No re-entry
B) A Utilize exit criteria for the journey.
C) Use the Update Contact a:

5. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure restrictions within a Content Area for approval block types
B) Configure Content Blocks to only be usable within approved templates.
C) Under user permissions, select limited template access.

Solutions: