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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. 'Big data' refers to datasets whose size is outside the ability of typical database software tools to capture, store, manage and analyze.
Which of the following statements is NOT a valid statement with regard to 'big data'?

A) As technology advances overtime, the size of datasets that qualify as 'big data' will also increase.
B) The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.
C) Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.
D) 'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.

2. BCA is a long established international airline. Which of the following represent Threats to BCA's business?
(Choose all that apply.)

A) A substantial rise in the price of oil.
B) A sudden increase in international terrorism.
C) Greater popularity of long-haul holidays.
D) A higher level of private car ownership.
E) A shortage of trained pilots in BCA.

3. TTT recently appointed a new Chief Executive, R, to lead it through a period of major change. R immediately set up a change management team which consisted of several senior managers and directors from across the organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff through a series of staff meetings. At these meetings R involved staff and built their ideas into the final change strategy.
R also set a series of interim goals to encourage ongoing performance throughout the change process. When the organization reached these goals, R widely publicized these achievements to help motivate staff.
However, after six months, TTT had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.
Kotter suggested that there were eight steps required to successfully lead change.
Which TWO of the following did R fail to achieve? (Choose two.)

A) Develop a change vision
B) Empower broad based action
C) Never letting up
D) Generate short term wins
E) Incorporate change into the culture

4. CCC is a software design company. The Board of CCC has always openly encouraged partnerships with a wide range of designers and other organizations in its industry in order to continually develop and enhance the services it offers and to utilize the expertise and knowledge of a range of individuals and organizations. CCC's staff have also been highly creative and innovative in the design services they provide. CCC regularly analyses and keeps up to date with changes in the environment in which it operates. CCC operates a sophisticated website to promote its services and keep in touch with its service users.
Which TWO of the following attributes of a change adept organization, as defined by Kanter, has CCC demonstrated? (Choose two.)

A) Continual service development
B) Sophisticated systems
C) Openness to collaborate
D) Environmental awareness
E) Imagination to innovate

5. ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

A) Set performance targets in diversity and equality for its hotel senior managers.
B) Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
C) Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.
D) Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
E) Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.
F) Operate a system of reward incentives for staff who display high ethical and professional standards.

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