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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In ManageCampaigns, select 45 days for the end element.
B) Create a calendar reminder and manually close the campaign.
C) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
D) In the Program Designer, configure 45 days for Auto-Close after launch.

2. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
B) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
C) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
D) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
E) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

3. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Send carefully planned content to highly engaged recipients.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Minimize complaints and bounces to establish a good reputation with each ISP.
D) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
E) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

4. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
B) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
C) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
D) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

5. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) pages that were marked as favorite
B) products added to a shopping cart, where no additional event takes place
C) products that were browsed/viewed, where no additional event takes place
D) products that were purchased
E) search strings entered into a website more than twice

Solutions: