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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify the dependencies and data sources for a local campaign.

A) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
B) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
C) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
D) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
E) Dependency: Custom audiences pixel, Data Sources: 1st party offline data

2. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Agency ownership of the DMP
B) Client ownership of the DMP
C) Full client control
D) Full agency control

3. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 1/17 as likely to be in the category than the average user in the selected universe.
B) The user is 17 times more likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.

4. Which scenario requires taxonomy updates?

A) No categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) Some categories have zero inventory.
D) All categories have inventory of more than 10,000 users.

5. What is a BlueKai Mobile Statistical ID?

A) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
B) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
C) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
D) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
E) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

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