Oracle : 1Z0-340-20 Questions & Answers

Last Updated: Aug 11, 2026

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Oracle Eloqua CX Marketing 2020 Implementation Essentials has demonstrated the knowledge and expertise in:

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Oracle Cloud Certification credentials are only valid for a period of 18 months from the date you earn the credential. The certification will become inactive at the end of 18 months. However, for Oracle candidates, it is necessary to hold an active certification in order to have access to various certification benefits including, using Oracle certification logos, certificates, scoring reports, digital badges, and certification verification.

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Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Implementation Overview10%- Client documents and required stakeholders
- Key milestones and deliverables
- Implementation services and offerings
Topic 2: Branding & Deliverability10%- Email groups and domain configuration
- Bounce and complaint management
- IP warming and deliverability strategies
Topic 3: Data Management20%- Standard and custom objects
- Data prioritization and deduplication
- Contact/account fields and views
- Data import, export, and standardization
Topic 4: Eloqua Fundamentals & Architecture15%- System architecture and data model
- Platform overview and navigation
- Security settings and user management
Topic 5: Email & Preference Management10%- Subscription and preference centers
- Email configuration and personalization
- Unsubscribe management
Topic 6: CRM Integration & Additional Services10%- Reporting and analytics
- CRM integration setup
- AppCloud and external services
Topic 7: Automation & Campaigns15%- Lead scoring and segmentation
- Program Builder and Program Canvas
- Automation logic and flow design
- Campaign Canvas configuration
Topic 8: Tracking & Assets10%- External form integration
- Microsites and landing pages
- Form creation and configuration
- Tracking script integration

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