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Last Updated: Sep 12, 2026
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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign and Strategy Fundamentals | 20% | - Search campaign structure and setup
|
| Topic 2: Ad Creation and Optimization | 25% | - Text ad and extension usage
|
| Topic 3: Audience and Targeting | 15% | - Audience segmentation
|
| Topic 4: Measurement and Performance Analysis | 15% | - Reporting and optimization
|
| Topic 5: Bidding and Automation | 25% | - Smart Bidding
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?
- A. Traffic Estimator
- B. Keyword Tool
- C. AdWords Editor
- D. Placement Tool
Which of the following is used by Google to retrieve information?
- A. FTP server
- B. Doc server
- C. IRC server
- D. News server
Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
- A. Funnel visualization report
- B. Top exit pages report
- C. Site overlay report
- D. Top landing pages report
Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?
- A. Link
- B. Editorial and format
- C. Quality
- D. Content
Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor.
Jon wants to know how many accounts can be edited at once, since he's many accounts to edit.
What should Eddy tell Jon?
- A. The AdWords Editor allows you to edit up to 100 accounts at once.
- B. The AdWords Editor allows you to edit up to five accounts at once.
- C. The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
- D. The AdWords Editor allows you to edit only one account at a time.
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