CMA : Category-Manager Questions & Answers

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary benefit of planning high-ROI promotions?

A) They ensure all shoppers receive the same promotional offers
B) They deliver stronger sales per dollar spent, maximizing return
C) They reduce the need for vendor funding contributions
D) They eliminate the need for promotional frequency optimization

2. What is the primary purpose of slope analysis in pricing strategies?

A) To determine the total revenue generated from all product sizes.
B) To calculate the profit margin for each product size.
C) To compare the production costs of different product sizes.
D) To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.

3. What does Shrink % measure in inventory management?

A) The percentage of inventory replenished to maintain stock levels.
B) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
C) The percentage of inventory sold during a specific time period.
D) The percentage of profit generated from promotional activities.

4. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across channels
B) Helps understand how shoppers buy across categories
C) Helps understand how shoppers buy from month to month
D) Helps understand how shoppers buy across retailers

5. How many units do we need to sell at $16 to Break-Even on Gross Profit?

A) 300
B) 600
C) 125
D) 100

Solutions: