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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to early touches
B) The attribution model prioritizes paid channels over organic
C) The attribution model gives more credit to later touches
D) The lookback window for the orders is too short

2. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
B) Create a calculated metric with sum of all engagement events divided by total number of channels.
C) Create a filter for all events with condition as channel = mobile OR website OR phone call.
D) Create a calculated metric using total sessions instead of engagement events.

3. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A) Reassign the campaign to a static data source.
B) Enable Identity Resolution and reprocess the customer data.
C) Recreate the campaign with a new profile schema.
D) Apply a fallback profile segmentation rule.

4. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Summary Table
B) Calculated Metric
C) Segment Overlap
D) Attribution Model

5. An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?
Response:

A) The filter can be directly published to AEP without additional steps.
B) The filter must first be shared as a PDF file.
C) Audiences that incorporate filters can be published to AEP.
D) Audiences can only be created in AEP by admin users.

Solutions: