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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

A) The user should have made Email Template A the primary template.
B) The metrics would be attributed to Email Template B.
C) An email template's metrics do not change after the template is used one time.
D) Email Template A should have been deleted after creating the copy.

2. What information can you access on the Prospect List?

A) Date of prospect's last activity
B) Prospect's Title
C) Prospect's Name
D) Prospect's Score
E) Date of when prospect converted from a visitor
F) Prospect's Grade
G) Prospect's Company
H) Prospect's Email Address

3. Administrators can reset passwords for users

A) True
B) False

4. How many times does a segmentation rule run?

A) Continuously, whenever new prospects are created.
B) Up to five times., as long as the user enables the repeat setting.
C) Once, as soon as the user completes the rule creation process.
D) As many times as the user specifies when they create the rule.

5. A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

A) The field Is created as a default account field in the form editor.
B) The field is created as a custom prospect field in the form editor.
C) The field Is created and added to the form in Engagement Studio.
D) The field is created as a custom prospect field on the Prospect Fields page.

Solutions: