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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A) 1 hour
B) 10 minutes
C) 4 hours
D) 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

2. Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A) Youtube
B) Survey Monkey
C) Olark
D) GoToWebinar

3. LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A) Enable "Business Unit'connector setting
B) Use the Marketing Cloud Account Engagement Lightning App
C) Move all users to Salesforce Lightning
D) Purchase separate Marketing Cloud Account Engagement accounts

4. Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A) Improve lead qualification efficiency by using automation rules for prospect assignment.
B) Improve prospect data by adding fields to existing forms and making them required.
C) Increase their scoring threshold to give the Sales team the most qualified leads.
D) Increase gated content on the website to provide more scoring opportunities.

5. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A) List Emails
B) Social Posts
C) Landing Pages
D) Content Files
E) Layout Templates

Solutions: