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Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link and video post garnered more awareness than the picture post
B) The video post should be promoted with ads if the primary goal is engagement
C) The link post should be promoted with ads if the primary goal is reach
D) The picture post is the most successful if reach is more important than engagement

2. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Ask members to share their favorite post from the group on their profiles.
B) Create a post announcing the release of the latest formula milk
C) Create a poll for feedback on the milk formula.
D) Develop content that encourages sharing photos and stories.

3. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements based on new followers
B) Engagements generated from shares
C) Likes on the video
D) Views on the video

4. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Ask community members to share their most memorable community posts.
B) Survey community members for their most frequently asked questions about content themes.
C) Review data for insights into high-performing content in the community.
D) Research popular content themes that may be relevant to the community.

5. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
B) Prepare materials for influencers that highlight recent community impact
C) Create a Facebook Page and organize events using the paid events functionality
D) Claim a membership fee for current members of the Facebook group

Solutions: