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1. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.
A) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
B) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
C) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
D) Leads that are recycled cannot re-enter the Revenue Cycle Model stages
2. Which feature in Marketo best supports multi-channel attribution?
A) Campaign Members
B) Smart Lists
C) Lead Scoring
D) Program Tags
3. Which feature in Marketo is most suitable for running global marketing campaigns?
A) Engagement Programs
B) Smart Campaigns
C) Workspaces and Partitions
D) Dynamic Content
4. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)
A) The sales and marketing teams, to address removing prospects from the system
B) The sales and marketing teams, to review the emails using deliverability tools
C) The network administrator, to make changes in the DNS record
D) The legal team, to approve placing old prospects on Marketing Suspended
5. An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?
A) Use program-level templates to standardize campaign flows and tokens.
B) Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
C) Remove the program status change because this will be handled by the Acquisition Program update.
D) Create global Interesting Moments campaigns based on specific triggers and using tokens.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A,C | Question # 5 Answer: D |
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